It is one thing to invest your time and energy trying to get leads to your online services and products and another thing altogether to convert those leads into customers. Getting a lead is like taking a cow to the river but that does not guarantee you that the cow will have a drink. In online marketing, the ability for you to get the cow to the river to have a drink can be equated to you creating leads to your products and services.
But how can you turn those leads into real buyers? One of the best ways that you can use to get a higher conversion rate is leveraging psychological triggers. This article seeks to share with you 4 of the most powerful marketing psychological triggers that you can optimize so that your leads efforts can bear desired fruits.
Don’t be left behind
None of us wants to lag behind when it comes to benefitting from something good. You need to optimize your landing pages and leads so that you can convince your visitors that they are missing out on something that others have tried and benefited from it. The fear of behind left behind is still an integral part of human psychology, and it works if you use it well. A limited offer, bonuses available for a certain time only or pricing that is increasing soon is a great way to help with urgency.
Cheat pain and sign up for happiness
Humans are naturally wired to avoid pain, and that is why they are always seeking for ways to remove or reduce it from their lives at all cost. Additionally, they are not trying to create a vacuum when they fight pain; they desire to replace pain with happiness. It is, therefore, important for you to tailor your landing pages in such a manner that your visitors will know your products and services can eliminate or alleviate their pain and bring happiness and joy into their lives.
Curiosity and novelty
All humans are built with a natural desire to be a part of something new and different from what they are used to. Tailor your solutions in a manner that make them feel that they have landed new solution and experience. Use terms such as “new,””improved,” and “reloaded.”
Massage their laziness
When humans seek for products, they want solutions that will enable them to spend lesser time and effort. The reason is that people are busy, and many of them are naturally lazy hence they will gladly embrace anything that does not disturb the equilibrium of their laziness.